Infographics are a great way to portray information and statistics in a search engine friendly way and a user friendly way. When done properly, these can attract organic links and exposure across the web. Infographics are easy to link to and stand out.
There are many businesses that use infographics today as a communication tool and to attract potential customers. Infographics have become a commonly used tool for companies and internet marketers to create content that other people could link to, therefore possibly boosting a company's online presence and reputation.
Furthermore, infographics are being used in the classroom as well. Students can attend courses that teach them to use a variety of tools to create their own infographics and may encourage classroom engagement and lead to better understanding the concepts used for creating those infographics.
So what exactly are infographics and why they can be used in online marketing?
Infographics stand for information graphics and represent graphic visual representations of data, information or knowledge in order to present complex information clearly and quickly. By utilizing graphics, they can improve cognition as they enhance the ability of the human visual system to see trends and patterns. The infographics' creating process can be reffered to as information architecture, information design, or data visualization.
Today infographics are a hot online trend, due to the "wow factor" response and because they show information in an easy to process and intuitive way. The format makes them easy to share on wik's, blogs, tumblelogs and especially social networks, without the traditional problems regarding syndication or content duplication.
What Are the Main Parts of Infographics?
There are three main parts of infographics: visual, content and knowledge;
The visual refers to graphics and colors. Graphics can be either themes or references. Theme graphics are the data's underlying visual representation, as they are included in all infographics. Reference graphics are not always used in infographics, as they generally are icons used for pointing to certain data.
The content of infographics is usually compiled from statistics and facts; these can be easily obtained from various sources like news reports or census data.
Knowledge is infographics' most important aspect, as it represents the insight into the presented data.
When designing infographics, there are also three communication basic provisions that need assessment: appeal, comprehension, and retention. Appeal means that people need to be engaged through communication. Comprehension states that the information presented to a viewer should be easily understood. Finally, retention implies that the data in the infographic should be remembered by the viewer. When used for commercial purposes, the order of importance for these communication provisions is: appeal, retention and comprehension.
What Tools Can Be Used to Create Infographics?
In the beginning, infographics were created using everyday tools like pencils, graph paper, rulers and markers. Today infographics are creating using computer software, making it both easier and faster. There are also various tools and specialized websites to create infographics.
If you want to make your own infographics but don't have the skills to do it, there are many sites that allow you to do it using pre-designed templates where you can add your own custom data and then download them as pictures or directly share infographics on the web.
Why Are Infographics Good to Use in Online Marketing?
According to Visual.ly, business infographics represented almost 13% of all infographics in 2012, more than any other segments. Therefore, it is safe to say that smart companies are already caching on the subject and learned how to use these tools.
The best infographics examples are meant to comprehend or solve problems for a time-poor audience. Brands and companies are observing the trends of how information is digested by consumers and that the movement is not showing any signs of slowing down any time soon. While businesses strive to convey elements of their values and philosophy in the messages they send out, it is important to remember that this information should also be found in a good infographic.
By using infographics that help people understand some complex issues, businesses portray themselves as informative and further as thought leaders in their sectors. If infographics are outstanding, this can project the message of the company to greater authority and accrue notoriety for their creators.
So Why Use Infographics In Your Business?
As we have become increasingly inclined to look for visual data rather than written words, infographics have taken the world by storm. According to a research made by 3M (the Post-its maker), the explanation lies in neuroscience: compared to text, visuals are processed 60,000 times faster by our brains, and 90% of the transmitted information to our brain is visual. Thus it is easy to conclude why someone (Al Gore) thought of inventing infographics to help us tell our stories. Smart businesses have quickly cached on and are using data-rich, visually pleasing illustrations to engage and educate new customers.
Here are some great reasons why infographics is good to use in your business:
- They are excellent tools for showing facts in a concentrated, neat fashion
- They can be visually impressive and they are easily scanned, and these are the aspects that grab the web browsers' attention today
- They can help you establish yourself as an authority on the topic
- As images, they can easily be shared, therefore quickly spread within the most important social media sites (according to Dan Zarrella, a social media expert, Images have more likes and shares on Facebook than any other kind of posts' even video)
- The greatest benefit of using infographics is that they can easily go viral, resulting in search engine benefits and large traffic spikes
How Does the Future Look for Infographics?
According to Freddie Ossberg (the CEO and founder of Raconteur Media), the desire for special interest accurate content among users is increasing. Information that is conveyed through infographics is expanding pretty fast. For companies that found themselves at the frontier of content strategy, a smart strategy is differentiation through interactive animated infographics.
Finally, infographics seem to be more and more thought of as the Holy Grail in the race for finding new methods to present pertinent information or critical ideas. However, it's important to remember that even the most passionately or best conceived infographic won't help a business achieve its objectives if they don't have solid accreditation, wit and brevity in execution, great design, and right-time right-place deployment.
We are offering a private complete infographics service including initial concept, design and promotion. We will also promote your infographic to people in the relevant niche, on specialist infographic sites and to the main influencers in your field who will be most likely to link to it.
To enquire about pricing or to ask a question, please use the form on our Contact Page